MexiHouse's Triumph at the Qatar World Cup 2022

MexiHouse, a prominent venue during the Qatar World Cup 2022, aimed to maximize its visibility and impact. With a goal to attract a global audience and secure prestigious sponsorships, the challenge was to create a compelling advertising strategy and forge strong partnerships.

The Process

1. Strategic Advertising: Developed a targeted advertising campaign to highlight MexiHouse's unique offerings and World Cup festivities.
2. Partnership Development: Negotiated and secured a landmark sponsorship deal with Coca-Cola, enhancing MexiHouse's credibility and appeal.
3. Digital Engagement: Leveraged social media and digital platforms to amplify MexiHouse's presence and engage with a global audience.
4. Event Promotion: Created buzz around MexiHouse's events and attractions, driving foot traffic and media attention.
5. Brand Collaboration: Collaborated with Coca-Cola and other partners to create co-branded marketing materials and activations.

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The Result

• Achieved unprecedented engagement with over 5 million uses during the World Cup.
• Successfully positioned MexiHouse as a premier venue, sponsored by Coca-Cola.
• Garnered extensive media coverage and social media buzz, boosting MexiHouse's profile.
• Fostered lasting partnerships that elevated the brand's reputation and market presence.

With Macro Media's expertise in advertising and partnership development, MexiHouse became a standout destination during the Qatar World Cup 2022, enjoying immense success and recognition.